Awareness Doesn’t Equal Readiness: The Gap That Derails Change In many organisations, “getting ready for change” is treated as a communications exercise: launch the announcement, send a briefing note, update the intranet, and move on. Leaders assume that because people have heard about the change, they must be ready for it.But here’s the truth: awareness is not readiness, and messaging alone doesn’t shift behaviour, capability, or commitment.When change readiness is reduced to a comms plan, three things happen: The result? Slow adoption, resistance disguised as busyness, “change fatigue” narratives, and stalled transformation — not because people reject the change, but because they were never set up to succeed.Real readiness is...

Is Change Fatigue a Myth? Or Are We Just Tired of Failed Implementations? Introduction Change fatigue is often cited as a reason for failed transformation efforts, but is the issue really the frequency of change? Or is it more about how change is managed? What Is Change Fatigue? Traditionally, change fatigue describes the exhaustion employees feel when faced with continuous, overlapping, or poorly communicated transformations. Symptoms include disengagement, resistance, and burnout. However, attributing these solely to change volume oversimplifies the issue. The Real Problem: Poor Change Management Employees often aren’t fatigued by change itself but by poor execution. Key issues include: Poor Implementation – Lack of clear vision, disjointed rollouts,...